Greenwashing is the slick marketing technique used by advertisers who are interested in cashing in on the Sustainability Movement. They may not be providing products or services that are truly Green, however.
Step 1: Do Your Homework
Research the ingredients and manufacturing processes of the green products that you may purchase. Petroleum based or chemicals that you can't pronounce? Keep digging. Trust in sites like www.greenseal.org to provide you with updated, relevant information.
Step 2: Ask Questions
We recently polled our competitors claiming to be "eco-friendly" and were surprised by some of the responses. Who/Which organizations recognize or certify their product or service as organic? Some were unsure, and others were sadly incorrect. Fosters Carpet Dry Cleaning, for example uses Host Sponges to clean carpets and rugs. The good folks at Green Seal have certified and approved them as green!
Step 3: Use Common Sense
Most Natural and Organic products can be disposed of simply or even composted after initial use. Ask questions regarding disposal procedures and if there are any regulatory bodies that oversee that disposal. Waste water from "wet" carpet cleaning, for example, is not regulated yet is environmentally harmful. Where does that dirty, chemical laden water go?
Step 4: Trust Someone in the Know
Sites like Greenopia, Green Seal, and other local networks (like Holistic Mom's Network in Los Angeles) can provide you with solid, verifiable resources to help you in answering these questions.
Congratulations on efforting to Get Green.
We encourage and applaud your efforts.
If we may be of any assistance, just give us a call toll free at 1-866-993-6783.
Or drop us a line through mike@callfosters.com and I will answer your questions directly.
Be safe this Fourth of July. Be Green. Be informed and have a great summer!
Michael Foster
President, Fosters Carpet Dry Cleaning
www.callfosters.com
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